This is Samantha Cui,
A storyteller who brings ideas to life through engaging interactive media;
A curator of child-like wonder, opening portals of curiosity through design.
Her work feels like a dreamlike invitation, subtly guiding participants through immersive experiences that heal, inspire, and transform. Rooted in the philosophy of learning through play and design to inspire, not only inform, Sam explores how museums and public spaces can become interactive classrooms—where complex stories transform into captivating, digestible experiences.
No matter the medium—digital or tactile—Sam engages in deep practice and conversations around what creates an emotional impact. Through technology, design, and storytelling, she crafts moments that linger—sparking wonder, fostering understanding, and making information feel alive.
Work Experience
UX Designer @ NYU
Associate Research Fellow @ NYU Shanghai