TRUTH & MAGIC: An Immersive Concert
Strategic Ideation | Client Pitch Development | Public-Facing Installation
Collaborative Work with selected ITP students
Partnering with Culture Lab LIC
My Role: Lead Creative Strategist, System Designer, Assistant Fabricator
Timeline: September 2024 - December 2024 (4 Months)
| Opportunity
Gentleman Brawlers launched TRUTH & MAGIC in December 2024, an immersive performance experience blending music and interactive art. Our team was tasked to design an installation to quantify the joy induced in the audience before the show through multi-sensory engagement at interactive game stations.
| Outcome
As a team of 12, we brainstormed several concepts and pitched three ideas to the client, ultimately winning their approval for one.
We developed an interactive system featuring pipes that visually represented joy levels. Audience participation triggered joy to flow through LED-lit tubing, culminating in the rewinding, unlocking, and active "play" of a cassette tape. The installation, symbolizing the infinite cycle of joy, was featured in the premiere performance and will continue to tour with future shows.
Brainstorming
The Pitch
Joy being collected from input stations to center cassette
On-site Photos :)
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Beyond brainstorming, I shaped creative presentations by designing visuals, animations, and user flows to effectively communicate our vision to clients.
Joy flows into cassette
Unlocked State - Joy overflows, ‘playing’ an infinite loop of Joy.
More Production Photos :)
Joy accumulates in cassette
Upon reaching 'Unlock,' joy overflows, distributing back into the pipes around the room while some continue looping through the cassette, forming an infinity symbol.
Design to Production
After the cassette concept won the client’s approval, I collaborated with the fabrication team on a second visual iteration, which we then refined and built into the final installation.
Cassette Visual Design
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Locked State - Joy flows into the cassette and accumulates
back to Interactive Media